WWE

About

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.

About

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.

About

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

About

Client:

WWE

Project type:

Direct to consumer

Role:

Art Director

Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
Developed at DK Publishing an imprint of Pearson Publishing, the WWE Encyclopedia is a large-format, direct-to-consumer publication featuring over 700 entries and more than 2,500 images. The art direction and layout system were designed to balance archival content with high-impact photography at scale.
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Process

(01)

Discovery & Direction

Collaborated with editorial teams to define content organization, pacing, and visual priorities for a large-format reference publication. Reviewed archival materials, photography, and licensing requirements to inform the overall structure.

(01)

Discovery & Direction

Collaborated with editorial teams to define content organization, pacing, and visual priorities for a large-format reference publication. Reviewed archival materials, photography, and licensing requirements to inform the overall structure.

(01)

Discovery & Direction

Collaborated with editorial teams to define content organization, pacing, and visual priorities for a large-format reference publication. Reviewed archival materials, photography, and licensing requirements to inform the overall structure.

(02)

Design Development

Designed page templates, typographic systems, and photo treatments to manage more than 2,500 images across hundreds of entries. Established flexible layouts capable of accommodating varied content types while maintaining consistency.

(02)

Design Development

Designed page templates, typographic systems, and photo treatments to manage more than 2,500 images across hundreds of entries. Established flexible layouts capable of accommodating varied content types while maintaining consistency.

(02)

Design Development

Designed page templates, typographic systems, and photo treatments to manage more than 2,500 images across hundreds of entries. Established flexible layouts capable of accommodating varied content types while maintaining consistency.

(03)

Finalization & Delivery

Led final layout revisions and production preparation, ensuring consistency across all sections. Managed pre-press standards, image quality, and file delivery to meet print specifications.

(03)

Finalization & Delivery

Led final layout revisions and production preparation, ensuring consistency across all sections. Managed pre-press standards, image quality, and file delivery to meet print specifications.

(03)

Finalization & Delivery

Led final layout revisions and production preparation, ensuring consistency across all sections. Managed pre-press standards, image quality, and file delivery to meet print specifications.

(04)

Outcome

The completed encyclopedia delivered a visually coherent reference experience that balanced archival depth with high-impact imagery. The design system supported long-term usability and print quality at scale.

(04)

Outcome

The completed encyclopedia delivered a visually coherent reference experience that balanced archival depth with high-impact imagery. The design system supported long-term usability and print quality at scale.

(04)

Outcome

The completed encyclopedia delivered a visually coherent reference experience that balanced archival depth with high-impact imagery. The design system supported long-term usability and print quality at scale.