SETH
About
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
About
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
About
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
About
Client:
NASA
Project type:
Logo design and branding
Role:
Brand Designer
Process
(01)
Discovery & Direction
Reviewed program goals, internal documentation needs, and usage scenarios within NASA’s Proposal Development Group. Defined a visual tone aligned with NASA’s technical culture, emphasizing clarity, precision, and institutional credibility.
(01)
Discovery & Direction
Reviewed program goals, internal documentation needs, and usage scenarios within NASA’s Proposal Development Group. Defined a visual tone aligned with NASA’s technical culture, emphasizing clarity, precision, and institutional credibility.
(01)
Discovery & Direction
Reviewed program goals, internal documentation needs, and usage scenarios within NASA’s Proposal Development Group. Defined a visual tone aligned with NASA’s technical culture, emphasizing clarity, precision, and institutional credibility.
(02)
Design Development
Explored symbol-driven concepts and typographic approaches that balanced scientific rigor with visual distinction. Refined form, proportion, and scalability to ensure consistent performance across print, digital, and presentation formats.
(02)
Design Development
Explored symbol-driven concepts and typographic approaches that balanced scientific rigor with visual distinction. Refined form, proportion, and scalability to ensure consistent performance across print, digital, and presentation formats.
(02)
Design Development
Explored symbol-driven concepts and typographic approaches that balanced scientific rigor with visual distinction. Refined form, proportion, and scalability to ensure consistent performance across print, digital, and presentation formats.
(03)
Finalization & Delivery
Finalized the selected logo system and prepared production-ready assets optimized for internal and external use. Delivered a complete set of files suitable for proposals, presentations, and documentation.
(03)
Finalization & Delivery
Finalized the selected logo system and prepared production-ready assets optimized for internal and external use. Delivered a complete set of files suitable for proposals, presentations, and documentation.
(03)
Finalization & Delivery
Finalized the selected logo system and prepared production-ready assets optimized for internal and external use. Delivered a complete set of files suitable for proposals, presentations, and documentation.
(04)
Outcome
The resulting identity provided a consistent visual anchor across proposal materials and internal communications. The mark supported clear recognition and professional presentation within high-stakes proposal and review environments.
(04)
Outcome
The resulting identity provided a consistent visual anchor across proposal materials and internal communications. The mark supported clear recognition and professional presentation within high-stakes proposal and review environments.
(04)
Outcome
The resulting identity provided a consistent visual anchor across proposal materials and internal communications. The mark supported clear recognition and professional presentation within high-stakes proposal and review environments.
