Country Pride Food Service
About
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
About
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
About
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
About
Client:
Country Pride Food Service
Project type:
Rebranding
Role:
Graphic Designer
Process
(01)
Discovery & Direction
Conducted an independent evaluation of the existing Country Pride brand, focusing on heritage cues, audience expectations, and competitive positioning within the food service market. Identified opportunities to explore a more contemporary visual direction while preserving familiarity, trust, and brand recognition.
(01)
Discovery & Direction
Conducted an independent evaluation of the existing Country Pride brand, focusing on heritage cues, audience expectations, and competitive positioning within the food service market. Identified opportunities to explore a more contemporary visual direction while preserving familiarity, trust, and brand recognition.
(01)
Discovery & Direction
Conducted an independent evaluation of the existing Country Pride brand, focusing on heritage cues, audience expectations, and competitive positioning within the food service market. Identified opportunities to explore a more contemporary visual direction while preserving familiarity, trust, and brand recognition.
(02)
Design Development
Developed multiple logo and visual identity explorations examining typography, iconography, and color usage suitable for packaging, marketing, and sales materials.
(02)
Design Development
Developed multiple logo and visual identity explorations examining typography, iconography, and color usage suitable for packaging, marketing, and sales materials.
(02)
Design Development
Developed multiple logo and visual identity explorations examining typography, iconography, and color usage suitable for packaging, marketing, and sales materials.
(03)
Finalization
Final concepts were refined internally and explored across representative brand applications to assess consistency, flexibility, and visual clarity. This exercise focused on evaluating how a refreshed identity system could scale across key brand touchpoints.
(03)
Finalization
Final concepts were refined internally and explored across representative brand applications to assess consistency, flexibility, and visual clarity. This exercise focused on evaluating how a refreshed identity system could scale across key brand touchpoints.
(03)
Finalization
Final concepts were refined internally and explored across representative brand applications to assess consistency, flexibility, and visual clarity. This exercise focused on evaluating how a refreshed identity system could scale across key brand touchpoints.
(04)
Outcome
The exercise demonstrated a viable approach to modernizing the Country Pride identity while retaining its established character. The resulting system illustrates how heritage-driven brands can evolve visually without sacrificing clarity or recognition.
(04)
Outcome
The exercise demonstrated a viable approach to modernizing the Country Pride identity while retaining its established character. The resulting system illustrates how heritage-driven brands can evolve visually without sacrificing clarity or recognition.
(04)
Outcome
The exercise demonstrated a viable approach to modernizing the Country Pride identity while retaining its established character. The resulting system illustrates how heritage-driven brands can evolve visually without sacrificing clarity or recognition.
