ZENIMAX ONLINE
About
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
About
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
About
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
About
Client:
Bethesda/Zenimax Online
Project type:
Logo design and branding
Role:
Senior Graphic Designer
Process
(01)
Discovery & Direction
Reviewed existing brand usage across products, marketing, and internal communications to identify inconsistencies and opportunities for unification. Evaluated internal goals, audience expectations, and platform requirements to define a clear visual direction for a modern corporate identity that could scale across digital, print, and product environments while maintaining long-term relevance.
(01)
Discovery & Direction
Reviewed existing brand usage across products, marketing, and internal communications to identify inconsistencies and opportunities for unification. Evaluated internal goals, audience expectations, and platform requirements to define a clear visual direction for a modern corporate identity that could scale across digital, print, and product environments while maintaining long-term relevance.
(01)
Discovery & Direction
Reviewed existing brand usage across products, marketing, and internal communications to identify inconsistencies and opportunities for unification. Evaluated internal goals, audience expectations, and platform requirements to define a clear visual direction for a modern corporate identity that could scale across digital, print, and product environments while maintaining long-term relevance.
(02)
Design Development
Explored multiple logo concepts, refining form, balance, and typography to ensure flexibility across formats and scales. Concepts were reviewed and refined through feedback from the Marketing Director, President, and Studio Director at ZeniMax Online Studios, in coordination with stakeholders at Bethesda Softworks.
(02)
Design Development
Explored multiple logo concepts, refining form, balance, and typography to ensure flexibility across formats and scales. Concepts were reviewed and refined through feedback from the Marketing Director, President, and Studio Director at ZeniMax Online Studios, in coordination with stakeholders at Bethesda Softworks.
(02)
Design Development
Explored multiple logo concepts, refining form, balance, and typography to ensure flexibility across formats and scales. Concepts were reviewed and refined through feedback from the Marketing Director, President, and Studio Director at ZeniMax Online Studios, in coordination with stakeholders at Bethesda Softworks.
(03)
Finalization & Delivery
Refined and finalized the selected logo system, preparing a complete set of production-ready assets and logo variations. Deliverables were structured for immediate implementation across products, marketing materials, and internal use, ensuring consistency, flexibility, and long-term usability across all brand touchpoints.
(03)
Finalization & Delivery
Refined and finalized the selected logo system, preparing a complete set of production-ready assets and logo variations. Deliverables were structured for immediate implementation across products, marketing materials, and internal use, ensuring consistency, flexibility, and long-term usability across all brand touchpoints.
(03)
Finalization & Delivery
Refined and finalized the selected logo system, preparing a complete set of production-ready assets and logo variations. Deliverables were structured for immediate implementation across products, marketing materials, and internal use, ensuring consistency, flexibility, and long-term usability across all brand touchpoints.
(04)
Outcome
The final corporate identity defined a cohesive, long-term visual system for ZeniMax Online Studios. The logo balanced a bold typographic presence with a modular mark designed for flexibility across digital, print, and product applications. The system established clear brand recognition while remaining adaptable to evolving studio needs, providing a consistent foundation for products and brand communications.
(04)
Outcome
The final corporate identity defined a cohesive, long-term visual system for ZeniMax Online Studios. The logo balanced a bold typographic presence with a modular mark designed for flexibility across digital, print, and product applications. The system established clear brand recognition while remaining adaptable to evolving studio needs, providing a consistent foundation for products and brand communications.
(04)
Outcome
The final corporate identity defined a cohesive, long-term visual system for ZeniMax Online Studios. The logo balanced a bold typographic presence with a modular mark designed for flexibility across digital, print, and product applications. The system established clear brand recognition while remaining adaptable to evolving studio needs, providing a consistent foundation for products and brand communications.
